Why Do You Need SEO Tools?
There are so many tools available to help you optimize your website for search engines, it can be overwhelming to know where to start or how much you need to do to get results. You can easily waste hundreds or even thousands of dollars on black-hat (harmful) techniques that will actually get your site banned from search engines like Google. This guide will help you understand what you need and why, while also providing some great resources on where to get started with the best tools and services available today.
What is Search Engine Optimization?
SEO, or Search Engine Optimization, is all about helping people find your website when they search for a product or service like yours. There are lots of different ways to do that: Having high-quality content on your site and other places around the web (like social media sites and forums) is a good start. After that, you'll need to use your website's code to make sure search engines can read it properly.
Reasons you need SEO tools
The good news is that there are a number of free tools available for performing basic SEO tasks. But, it’s important to realize that these free tools are very basic and don’t offer much in terms of search engine optimization or conversion. In order to see results from your efforts with search engine optimization, you need professional-level tools.
The best way to ensure high-quality results from your search engine optimization campaign is by using professional-level services from a firm that specializes in pay per click management and direct response marketing strategies. Professional services will provide you with everything you need for successful management of your website including high-quality original content creation, top-quality analytics reporting, conversion rate optimization and so much more.
The Best Free Options for Beginners
A quick internet search reveals that there are tons of great tools out there to help you optimize your web pages and boost their rankings in search engines. But with so many options, how do you know which ones are right for you? Well, as a small business owner who’s just getting started with SEO, it can be tough to figure out where to begin. As it turns out, a lot of these tools offer free versions that let you test them out and see if they’re worth shelling out money for before committing.
Tools for Keyword Research
The first step to optimizing your website is knowing which keywords and keyword phrases are most likely to generate conversions. To do that, you need keyword research tools, like Google's Keyword Planner. While there are several options available online, Keyword Planner is one of my favourites because it generates precise data based on your specific geographic location.
Once you select a location in your target market, it will list search volume for different keywords and keyword phrases. Knowing what people actually search for in terms of products or services can be a huge asset when it comes to creating content that resonates with users.
Link Building (Link Earning vs Link Buying)
When you write a post, you want it to be optimized for search engines. In other words, when people search for keywords related to your post, you want your page to rank highly in Google's search results. Unfortunately, we can't determine what Google's ranking algorithm is looking for and how heavily it weighs different factors; however, we do know how important it is that each page of your site receives traffic from Google. Why?
Tools to Track Your Website’s Performance
Google Analytics – Google Analytics helps you track your website’s performance across different devices and locations. It allows you to see which search engines are driving traffic to your site and how users are interacting with your content. The free version of Google Analytics lets you track up to 50 website properties, 1 million hits per month, 10 million hits per month on mobile apps, and 3 months of data history. With additional paid plans, you can view more data points over time.
How Traffic Affects Rankings?
Your rankings are based on how many people click on your website, which in turn is affected by how much traffic you get to your website. The more traffic you have coming to your site, typically the higher you’ll rank. When it comes to ranking, there are a lot of factors that influence search engine results, but ultimately it all comes down to one thing: which sites are getting more traffic than yours?